Tag Archives: environmentalism

Do Social Justice Movements need Mainstream Appeal? – The Problem with “Rebranding”

According to the findings of a new study, activists such as environmentalists and feminists tend to be viewed in such a negative light that they trigger resistance to social change rather than support of it. That, of course, contradicts the goal of many individuals who engage in political activism. But why are many people so offended by activists that they shut down and become defensive? Continue reading