Tag Archives: one billion rising

Positive and Negative Feminism in Campaign Ads

Recently, I have been thinking about the context in which feminist activism presents itself and the rhetoric used to frame the issues.  I have identified two camps, which I would call positive and negative feminism, that sometimes oppose each other and sometimes overlap. To be clear, I don’t mean to hierarchize the two via this labelling, but I am curious which approach would be better suited to aiding certain causes.

What do I mean by positive and negative feminism? Positive feminism to me is the kind of feminism that emphasizes the positive outcomes and benefits of gender equality, the achievements of feminism, and the particular qualities and contributions of women within society.

Negative feminism, then, would be focussing on the problematic issues of an unjust society, would draw particular attention to the discrimination and suffering faced by women and minorities, and would be more accusatory rather than celebratory. Continue reading